Attempting to scream above the noise of our ever-connected modern world to get noticed will usually end in vain. Good graphic design breezes through the saloon doors and coolly calls out to the barman for a whiskey, turning every head in the now silent room.
Striking the correct balance between creative flair and pure functionality is a tricky process, but when done well it provides the clearest way of informing your audience. Exploring colour and shape is easy, but it counts for nothing if it fails to meet the needs of your audience and the subject you wish to shed light on.
Simplistic design also stands out in the crowd while retaining the look of sophistication which the flashing neon lights of more busy designs tend to lose. Whether you're attempting to educate your audience, sell a product or looking for a new way to present your brand, consider taking the simplisto approach.